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Yokohama

Media coverage and editing dailies in vertical format on the ”Happiest Race on Earth”

Vive la emoción de la "Carrera Más Feliz del Mundo" como si estuvieras en medio de la acción a través de nuestra cobertura mediática.

El Reto

We joined YOKOHAMA media coverage once again to shoot nonstop for 5 days NORRA MEXICAN 1000 “The Happiest Race On Earth” and deliver daily videos in vertical format for Instagram Reels. No other racing event immerses competitors in the culture and beauty of Baja, like the NORRA Mexican 1000, and we joined Caballo del Diablo, Wayne Matlock and Kristen Matlock in this adventure.

La Estrategia

Bullet editor, Alonso Bujanda, selected the music and created a timeline and color grading for the reels weeks ahead of the race. It was also necessary to have graphics ready and different file format for the HDD, to make the process faster.
Our crew of cinematographers coordinated to strategically shoot different points of the race. They first interviewed Yokohama Team Boyd Jaynes and Brian Godfrey, who race as Caballo Del Diablo. They also had one-on-one interviews in Tech Inspection with Kelson Motorsports, raced by Wade Kelson. They later joined them nonstop up to the finish line.

El Resultado

Instagram Reels in Yokohama Tire account got more than 10.4 M views in the first week of launching. The Happiest Race on Earth included all the beautiful scenery and challenging trails Baja is known for, and shooting it is always an amazing experience.

Detrás de Cámaras

Créditos

DIRECTOR: Alejandro Mendivil

DIRECTOR OF PHOTOGRAPHY: Alejandro Mendivil

CINEMATOGRAPHER: Jesus Meneses

CINEMATOGRAPHER: Tadeo Oloño

CINEMATOGRAPHER: Benito Quijada

EDITOR: Alonso Bujanda

GAFFER: Victor Luna

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