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Creating a restaurant social media campaign piece for Ballpark, a place of hip, generational ambience and fun

Experience the ambience and friendly environment in this compilation of Instagram stories for Ballpark.

The Challenge

Ballpark, a baseball-themed restaurant bar in Hermosillo, wanted to launch a social media video campaign, conveying a message about their friendly atmosphere and fun environment to the city, whose people are proud baseball fans and followers of a big sports culture in general.

The Strategy

The strategy for the social media campaign was to collaborate with the most popular influencers in the city, that way the project would reach a larger audience to showcase the full menu and ambiance to, through the scope of a cell phone screen.

The restaurant commercial’s backbone were the shots, but the meat of it all were the transitions, the animations and the fluidity of the montage which gave the project a closer call to a real Instagram stories’ experience.

The Results

In this project we collaborated with the most charismatic influencers in the city to show the amazing and fun experience the restaurant has to offer.


DIRECTOR: Alan Mojica


PRODUCER: Betty Encinas

AP: Betty Encinas

AP: Elizabeth Munguia

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