Creating a restaurant social media campaign piece for Ballpark, a place of hip, generational ambience and fun

The strategy for the social media campaign was to collaborate with the most popular influencers in the city, that way the project would reach a larger audience to showcase the full menu and ambiance to, through the scope of a cell phone screen.

The restaurant commercial’s backbone were the shots, but the meat of it all were the transitions, the animations and the fluidity of the montage which gave the project a closer call to a real Instagram stories’ experience.