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Covering a 3-day festival that celebrates Latinx culture

Immerse in the Latinx culture covering the first ever Raizado Festival Corporate Event.

The Challenge

Filming a corporate event production of the very first festival of Raizado, in Aspen, Colorado at Aspen Meadow Resort. The festival is created by Activist Monica Ramirez and Olguita Segura to celebrate and discuss Latinx politics, arts, and culture. We’re filming a group of diverse advocates, celebrities, and community members to discuss these issues we face as community.

The Strategy

Capturing the best moments of the outstanding corporate event in a 3 day production. Following the advocates, celebrities and members of the Latinx community as they celebrate this important cause.
We got to interview different members of the community who expressed how proud they are to be a Latinx and how they keep contributing to the community.
We also got to follow the event itinerary to shoot the most memorable moments.

The Results

The corporate event video got more than 4k views in Latinx House social media, which inspired and energized the community, showing the impact of the event.

Behind The Scenes


DIRECTOR: Alan Mojica

PRODUCER: Alejandro Mendivil

DP: Benito Quijada

PHOTOGRAPHER: Barbara Daniel

PHOTOGRAPHER: Clarissa Torres


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