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Arizona Fresh

Communicating the brand’s impact on the region in a produce market video.

Discover the future of food and how Arizona Fresh delivers excellence to your table.

The Challenge

To create a Produce Market Video that communicates the brand’s impact and potential future to different sectors such as: produce community, investors, consumers, and government.

The Strategy

The video was divided into 4 purposes, depending on who would watch it. The video included aerial shots of the region, different sceneries where the brand was present and a render of the location.

The Results

This Produce Market Video was created as an institutional video to show the brand’s impact and its potential into the future.


DIRECTOR: Alan Mojica

EDITOR: Alonso Bujanda

PRODUCER: Elisa Otero

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