logo dvl
whatsapp logo

Polaris

Creating an Eye-Catching commercial for a Superbowl ad

The audience felt the calling of the outdoors and the off-road in an ad commercial, while enjoying super Sunday.

The Challenge

The storyline has two main characters: The new RZR and Sonoran landscapes. Our main goal was let them meet each other. This project is a mini series for an ad commercial, three videos to see our RZR in different locations and how every situation gets exciting.

The Strategy

Advertising agency Tandem (from Monterrey, Mexico) invited us to collaborate in an ad commercial for Polaris and deliver 3 pieces. Our experience in off-road films (The Bajaboot Project, Sonora Rally, etc.), professionalism, high standards and the Sonoran landscape, made us the perfect match for this project.

The Results

The Ad commercial aired on the 2021 Super Bowl Sunday broadcasted by TV Azteca . Every ad’s dream.

Behind The Scenes

Credits

DIRECTOR: Alejandro Mendivil

AD: Alan Mojica

AD 2: Eduardo de la Cruz

CAMERA OPERATOR: Tadeo Oloño

GAFFER: Anel Alejandri

PRODUCER: Elisa Otero

AP: Betty Encinas

PHOTOGRAPHER: Jesus Meneses

MAKING OF: Magdalena Ceja, Tania Citlali Gonzalez

ART DIRECTION: Ana Rosas

STAFF: Victor Tomas, Fabian Hernandez

SOUNDMAN: Andres “T” Cruz

Ready to drive real results?

Contact us today to book an exploration meeting and discover how our tailored video content can drive your success

en_US