Visualizing and creating a storytelling commercial piece in collaboration with Viernes Agency, showing how the brand has been with the audience in all the moments that made them who they are. Connecting with the brand's values and turning everything in the flavor of memories, “El sabor de toda tu vida”.
Creating 6 sets for different timelines, including still photography as a critical point. Photography helps create an easily identifiable and recognizable moment in time.
360 media campaign that achieved record shares, reactions and video reproductions that activated the brand.
CONCEPT: Agencia Viernes
DIRECTOR: Alejandro Mendivil
PRODUCER: Betty Encinas
ART DIRECTOR: Elisa Otero
BOOM OPERATOR: Elizabeth Munguia
EDITOR: Anel Alejandri
MAKING OF: Magdalena Ceja
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