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New Mazatún digital and traditional campaign "Mazatún El Sabor de Toda Tu Vida"

Relive all those moments when Mazatún has been by your side in this storytelling masterpiece.

The Challenge

Visualizing and creating a storytelling commercial piece in collaboration with Viernes Agency, showing how the brand has been with the audience in all the moments that made them who they are. Connecting with the brand's values and turning everything in the flavor of memories, “El sabor de toda tu vida”.

The Strategy

Creating 6 sets for different timelines, including still photography as a critical point. Photography helps create an easily identifiable and recognizable moment in time.

The Results

360 media campaign that achieved record shares, reactions and video reproductions that activated the brand.

Behind The Scenes


CONCEPT: Agencia Viernes

DIRECTOR: Alejandro Mendivil

PRODUCER: Betty Encinas


BOOM OPERATOR: Elizabeth Munguia

EDITOR: Anel Alejandri

MAKING OF: Magdalena Ceja

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