It's a Living | Fábrica de Cerveza La Ruina
Documenting how Ricardo Gonzalez (It’s a Living), a Mexican street artist, sets to transform alongside Fábrica de Cerveza La Ruina, the “Para Soñar’’ mural into a cool craft beer.
In the span of just two shooting days we filmed the arrival, the time inside the lab, the creation and design of the can, to finally go through the release and development of this documentary.
The axis of the piece was to escalate and launch the unique idea into the stars; into its release and meeting with the world; following a narrative led by pieces of sketches and trails.
DIRECTOR: Alejandro Mendivil
CINEMATOGRAPHY: Anel Alejandri
DP: Jesus Meneses
PRODUCER: Betty Encinas
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