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Tetakawi

Institutional video communicating a message of pride and solid track record.

A powerful message about dedication, hard work and a team believing in a bigger cause

The Challenge

To celebrate Tetakawi Group's 25th Anniversary in the city of Saltillo, Coahuila, we were tasked with creating a video to communicate a message of pride that encapsulates the philosophy of the Group. The human team, the infrastructure and the city of Saltillo are the main characters of the piece.

The Strategy

Our focus was on creating an inspirational storytelling with a message of pride. The institutional video was built with aerial shots of the region (hills, landmarks of the city: Saltillo sign, cathedral, viewpoint). Later introducing the Tetakawi company surrounded by hills.

The Results

This institutional video was able to communicate the company’s value, team effort and growth.

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