The foundation of our digital video campaign revolved around cultivating a sense of unity through a collection of emotional moments, all featuring the brand's presence.
Our creative project encapsulated five real-life situations: friends embarking on a road trip, a dancer shining in the spotlight, a nostalgic mother yearning for her daughter, coworkers sharing a special moment, and a nurse completing her final shift. These everyday moments were brought to life, creating an emotional ambiance where the brand remained ever-present. Through light and movement, we paid homage to the myriad of feelings that accompany you each day.
Caffenio's digital campaign achieved an impressive reach of 1.2K views on Instagram.
DIRECTOR: Alan Mojica
PRODUCER: Elisa Otero
AP: Stephanie Vega
AD: Alejandrina Bonillas
SCRIPT: Itza Romero
DP: Tadeo Oloño
AC: Magdalena Ceja
STILL PHOTOGRAPHY: Barbara Daniel
AC: Abril Gomez
GAFFER: Victor Luna
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