Carnes JC
This brand commercial production was a collaboration with VIERNES, a Sonoran Advertising Agency. Through our expertise in photography as well as documenting wild animals and landscapes, we managed to add the final element to the new branding package curated by Samuel Pérez, Viernes's Creative Director.
Dramatic storytelling by using light and structure, giving it the amount of suspense necessary to keep the viewer hooked. The meat was the key part, it had to look appetizing, showing real colors, and glowing.
The artisitc redesign of the brand by telling a visual story about the people’s effort and passion to create a high quality product in an energetic and contemporary montage.
DIRECTOR: Alejandro Mendivil
DP: Daniel Perez Robinson
AC: Anel Alejandri
AD: Eduardo de la Cruz
SOUND: Andres Cruz
PRODUCER: Elisa Otero
ART DIRECTOR: Zalma Lopez
EDITOR: Tadeo Oloño
AP: Magdalena Ceja
MAKEUP: Zalma Lopez
STYLIST: Adrianna Campillo
PROD. NOTES: Magdalena Ceja
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