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APCYS 2021 Expect the Unexpected

Creating a mix between science and culture in a event video promotional for APCYS.

Science, Sports, Food, Music, Landscapes. Discover the array of wonders Hermosillo has to show in this event video promotional.

The Challenge

For the first time ever, this event would take place outside its mother venue, Japan, and Hermosillo was fortunate to be the host for its 10th edition. This event video promotional presents Hermosillo and everything that the city has: ecosystems, gastronomy, culture and science.

The Strategy

The event video promotional piece was created with collage animation style, adding images of the most emblematic places in Hermosillo, creating a tourism promotional video with a mix between science and culture.

The Results

This piece presented Hermosillo as a city to host events and it successfully prepared to offer our visitors an experience that they will never forget.


DIRECTOR: Eduardo de la Cruz

EDITOR & SFX: Jose Angel Islas / Alonso Bujanda


PRODUCER: Elisa Otero

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