Brands

Collaborating with Telemax for a commercial rebrand; a new stage is about to begin.

DURATION: 0:59"

FORMAT: 16:9 24FPS

RES: 4K UHD 2160P

LANG: SPA

LOC: HERMOSILLO

Create a commercial rebrand piece with which all generations can identify

Creating a commercial rebrand for  Telemax, who wants to return the love to its people and give them the opportunity to make it their own, to make people identify with the television station. In addition to this, this is an opportunity to reinvent, include and embrace the new generations. The intention of this piece is to present the new image and slogan of Telemax.

Take a tour of the channel's history

The narrative of this commercial rebrand is to portray different moments in the daily lives of viewers. In turn, the piece takes a tour of different programs or events that have been part of the television station’s history.

Storytelling

The story shows varied moments in the daily life of different profiles that watch Telemax: Children playing, men watching the news, group of friends watching baseball or sports, young people in the street or a couple in the room. Each one happens at different times of the channel.

Time Jump

The montage of the commercial rebrand is built from the moments of history and in turn from historical archives and channel chrestomathy. Each program or event that appears works to make a time jump in the story.

Crew

Gear

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