FORMAT: 16:9 24FPS
RES: 4K UHD 2160P
Create a commercial rebrand piece with which all generations can identify
Creating a commercial rebrand for Telemax, who wants to return the love to its people and give them the opportunity to make it their own, to make people identify with the television station. In addition to this, this is an opportunity to reinvent, include and embrace the new generations. The intention of this piece is to present the new image and slogan of Telemax.
Take a tour of the channel's history
The narrative of this commercial rebrand is to portray different moments in the daily lives of viewers. In turn, the piece takes a tour of different programs or events that have been part of the television station’s history.
The montage of the commercial rebrand is built from the moments of history and in turn from historical archives and channel chrestomathy. Each program or event that appears works to make a time jump in the story.