Brands

A documentary piece that explains the origins and evolution of the BK restaurant through time.

DURATION: 3:55"

FORMAT: 16:9 24FPS

RES: 4K UHD 2160P

LANG: ENG

LOC: TUCSON

Documentary that walks through the restaurant’s emotional journey and showcase its potential into the future

A succulent, sonoran gastronomic experience. BK is a restaurant that represents the universality of food and its strong tradition based on mexican roots.

Concept

Through an aesthetic research, we created a documentary and managed to break down the concept of BK and explore the brand at different points in time, handling the food and the experiences.

At the spot, on 12th Ave. in Tucson, we filmed the restaurant led by Benjamin through every step of the way. Lenses of time, landing on present day modernity.

Personification

The story of the documentary piece is led by the personification of the restaurant, reviewing a picture book; meeting the restaurant in its birth and understanding the direction where it’s heading.

Canvas

The nostalgic 4:3 aspect ratio was the canvas; the Black Magic Pocket, weapon of choice. Captured the warmth of the journey and innovation of the mexican heart and grill.

Crew

Gear

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