El Sabor de Toda Tu Vida

The piece "El Sabor de Toda Tu Vida" is a 1-minute spot in which Mariana has grown up with Mazatún. It has accompanied her in her childhood, her adolescence, the university years, and her transition to becoming an adult and now as a young mother.

DURATION: 45"

FORMAT: 16:9 60FPS

RES: 4K UHD 2160P

LANG: SPA

LOC: HERMOSILLO

GETTING IN CONTEXT

Mazatún is the most recognized canned tuna brand in northwestern Mexico and has been present throughout the lives of its consumers.

They have relied on Viernes to create their campaign strategies from the planning and creative conceptualization, to the design and execution of the 360 media campaign. By 2021 we wanted to show their audience how the brand has been with you in the moments that you They have made who you are today, associating it with the values of the brand and turning it into that flavor that would bring back all those memories, “the flavor of your whole life”. – Samuel Pérez Alarcón,  Creative director from agencia VIERNES. Watch full branding project.

THE MISSION

casting and recreationg a girl's 30 year life time.

PREPRODUCTION

During pre-production, one of the biggest challenges was finding the right cast, because since it was Mariana’s story over the years, we had to get actors very similar to each other to make these period changes. We were lucky to find Peru and her two adorable daughters, who have played Mariana through the years.

PRODUCTION

The campaign had to be executed also in still photography and it was essential that the look and feel were the same, DVL was in charge of both productions coordinating the Still Photography Crew with Alexander Potiomkin and the Video Crew with Alejandro Mendivil, thus achieving a single production where each piece is seen as part of the same.

Production notes

Play Video

CINEMATOGRAPHY

The campaign had to be executed also in still photography and it was essential that the look and feel were the same, DVL was in charge of both productions coordinating the Still Photography Crew with Alexander Potiomkin and the Video Crew with Alejandro Mendivil, thus achieving a single production where each piece is seen as part of the same.

Casting for the still photography campaign was a challengue, the match cut is a good technique for resembling and asosiating the same character, altought the cast looked incredibly alike!

Blue and black or white or gold? Rings a bell? Key time references like the dress meme, old versions of iPhones and pop era clothing where key to position as in the right year.

BEHIND THE SCENES

Still Photography

Match Cut

In this photographic series it is very important that it is easily identifiable and recognizable that it is the same person in both photos. For which the following measures must be taken. – Each character will have a consistent dress style and use a color code. – Each character will have the same dish in the two beats, which should be prominent and remarkable. – The poses of each character must be the same in their young and old versions (adhering to the match cut concept mentioned in the video section). -Therefore, the composition of the photo must be the same when it is the same character

Photos by @alexpotiomkin

Character 1: Mariana

We know Mariana, we have seen her grow.

Character 2: Cristina

Cristina is Mariana’s best friend. She has a rebellious branch, but she loves to dance alone, at her house, just to relax.

Character 3: German

Germán has been a lover of series since he was a child, he especially likes science fiction and police stories.

Character 4: Beto

Beto is very dedicated to his job as an engineer. To relax, his favorite hobby is playing video games. He started this hobby very young, his first console was the Super Nintendo in the 90’s, and since then he has been an avid fan of video games. In 2020, he passed the quarantine breaking all of his records in his favorite games.

Character 5: Fabiola

Fabiola is a woman with a passion for cooking, and has always been since she was a girl. When she was little she asked permission to experiment in the kitchen. Even though at first she only did simple things, she always enjoyed it and she went on to become a professional chef. She in the restaurant she makes the most spectacular creations, but when she is home alone she likes to remember her humble beginnings with simple but very delicious ingredients.

Character 6: Valeria

Valeria is the woman by profession. She has dedicated her life to studying her and she couldn’t be happier about it. Now that she has finished her PhD, she is an official researcher at the university. Although she works hard, she likes to eat healthy because it keeps her energized and alert. One of her favorite ingredients is tuna, because in addition to being rich and nutritious, she reminds him of her study sessions until late, where a can of tuna gave her energy to continue.

All Over Town!

Cast

Crew

Gear

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