Taking a twist from the actual-quaranntine-reality, Polaris surprises us with an alternative for spending free time that doesn't involve being locked-down between 4 walls.

DURATION: 10"

FORMAT: 16:9 24FPS

RES: 4K UHD 2160P

LANG: SPA

LOC: SONORA

Spot 2

Are you going to continue travelling as usual? 10″ add with visualy attractive shots that make the storytelling digestible and eye-catching.

Spot 3

 Are you going to continue travelling to the same places? 10″ add with visualy attractive shots that make the storytelling digestible and eye-catching.

10” SUPERBOWL AD WITH VISUALLY ATTRACTIVE SHOTS THAT MAKE THE STORYTELLING ENGAGING AND EYE-CATCHING

Polaris is a wide-world known brand of off-road cars, so they need the best off-road video producers for the new RZR model advertisements, that’s where DVL Film House gets on board on the project. Advertising agency Tandem (from Monterrey, Mexico) invited us to collaborate with them and deliver 3 pieces. Our experience in off-road films (The Bajaboot Project, Sonora Rally, etc.), professionalism, high standards and the Sonoran landscape, made us the perfect match for this project. Our excitement aroused when we heard the ad was airing on the 2021 Super Bowl Sunday broadcasted by TV Azteca . Every ad’s dream.
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Surprise Factor

The storyline has two main characters: The new RZR and Sonoran landscapes. Our main goal was let them meet each other. This project is a mini series, three videos to see our RZR in different locations and how every situation gets exciting.

PRODUCTION DESIGN- TAKING A LIVING ROOM TO THE SONORAN DUNES

A cold and neutral color palette is proposed, based on the brand’s product line, for the first part of the spots. We will express the contrast of the boring, comfortable and ordinary world. The deco of the Set 1 – Living Room, is based on a typical everyday life – mexican living room.

GOT YOU! It's NOT Actually a Real Plane...

The plane set-up was a little trickier, with the help of an architect, we build and transpored a very delicate structure and completed the look with vintage seats from a 70’s plane from Parque La Ruina.

Crew

Gear

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