San Francisco Valle Residencial

San Francisco Valle Residencial turn spaces into cozy memories.


FORMAT: 16:9 24FPS

RES: 4K UHD 2160P



show how everyday people with different lifestyles make the place of their own

San Francisco Valle Residencial is a new residential area at Hermosillo, Sonora, it was created with the purpose to bring more security for the families and a fun place for children with a peaceful environment. It is part of a program called Promotora de Hogares, a construction company that has built new places for upcoming families around Hermosillo and other cities in Sonora with 30 years of experience. The objective is to portray the feeling of owning a house, to show the residential lifestyle as well as showing the pricing of the houses. At the end we will show the opening of the new section


Symmetric Composition

The staging of the camera is symmetrical, it is mainly composed of very open planes to be able to contemplate different spaces in a house. Camera locations are subtle. A dolly out is used to visit the different rooms that the narrative shows us and in turn generate an illusion of a single shot.

Smooth, balanced movements

We decided to use a Sony Mirrorless, paired with a DJ Ronin making the perfect combination for unique shots with good movement and accessibility, with a very open lens with good aperture that gives an open and clean plane for each scene, making it ideal to generate large spaces and see all the details in the scene.

An enjoyable experience

With an incredible openness to create good memories, we intend to share moments so that people can know how it feels to own a new home, regardless of their lifestyle. 




Related Films