Beika is indeed the world's perfect water, travelling from green screen to real desert landscapes.

TIME: 54"

FORMAT: 16:9 60FPS

RES: FULL HD 1080P

LANG: SPA

LOC: HERMOSILLO

TRAVELLING FROM GREEN SCREEN TO REAL DESERT LANDSCAPES

Beika is a revolutionary product and looking to the future; a more sustainable and healthy one. That is the idea that should be reflected in this clip. In the age of organic products, Beika is 100% green. In a world approaching a water crisis, Beika is sustainable. In a polluted world, Beika water is mineralized with calcium and magnesium, achieving optimal taste. With this perfect combination of electrolytes for your hydration, source brings the highest-quality water for your health. Beika is 100% perfect. All these ideas will be reflected in an accessible and fun way. We chose the San Nicolas dunes near Bahía de Kino to show the beauty of a thirsty desert.

A revolutionary product that looks into the future; a more sustainable and healthy one

By showing certain spots in the Sonoran Desert, BEIKA wants us to know that their water is the most perfect, the vlogger persona is explaining to us why that BOLD statement is true. She takes us from the desert and with the magic of the greenscreen we made it to the warehouse, showing us the process, from how it’s made to how it’s packaged. 

Graphics

As for the graphic identity part, we can see that the font chosen is as bold as their statement,  that combined with the color palette gives  contrast with the desert behind them.

Cast and Set

We chose the San Nicola’s dunes near Bahía de Kino to show the beautifulness of an empty and thirsty desert.

The cast had to be charismatic, and full of energy, someone you want to be friends with.

Crew

 

Gear

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