Pitstop

The PITSTOP experience! The quickest car service in a New York like gas station scenary.

PITSTOP: The quickest car service at a gas station.

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DURATION: 37"

FORMAT: 16:9 60FPS

RES: 4K UHD 2160P

LANG: SPA

LOC: HERMOSILLO

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DURATION: 1:01"

FORMAT: 16:9 60FPS

RES: 4K UHD 2160P

LANG: SPA

LOC: HERMOSILLO

This was the idea of our proposal. An almost instantaneous car service in which you leave Masterfuel with a full tank and a happy heart so you can continue your day and delay as little as possible.

The piece is made up of night shots, where the colors that identify the brand of our client MASTERFUEL stand out in their red and white bright lights at the gas station.

Getting in Context.

Master Fuel has one of the most modern facilities in the market creating a unique experience in the consumer, therefore, we want to give you an avant-garde treatment that makes a difference between your competition. The style that we will handle will be like formula 1 where we will simulate through a sequence of action the technical stop that the pilots perform during the race.

For more information go to masterfuel.mx 

PREPRODUCTION

The idea was to make a night shot to invigorate the spotlights in the dark. The  director suggested watering the  floor so that the lights would reflect on the pavement giving it  a better view of the gas station.

We wanted you to experience the shortest pit stop of your life.

– Producer Betty Encinas

Choosing the Black Magic Ursa Mini Pro as the right camera for the project, we opted to use a tripod for fixed and clear shots,  this way we could present the gas station as a unique place.

PRODUCTION

The production day arrived it was a Wednesday at 7pm, the weather was forecasted to be very cold 11o and in the early morning of the next day we would reach 6o.

We prepared a lot because we didn’t want to suffer in the chilly weather.
We were ready and our actress arrived, the protagonist was Estefania Lagarda, a Sonoran influencer and we had the whole Masterfuel team helping us in this project. Much respect for the talent because despite the low temperature they had the best attitude and disposition at all times, during break times they could put on their jackets while we (the crew) left the floor ready, pouring from the water, leaving it glistening because it was an important feature for the commercial.

We finished at 3:30 am and seeing the video result made every second of production worth it.

Production notes - a BTS by DVL Film House

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In this piece we’ll take a look behind the scenes of Suzi’s Cookies TV Spot, from tools to creative direction. The team coordinates all the elements to get the perfect angle and shot.

Cinematography

BTS Gallery

POSTPRODUCTION

Color Grading

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Masking

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Crew

Gear

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