Mirage – Clean and Neat

Depiction of the product in the most organic and natural way possible. We wanted to convey the cleanliness of the product, its ergonomics and dimensions.

Getting the ultimate "cool" look for an air conditioner...

Play Video

DURATION: 20"

FORMAT: 16:9 60FPS

RES: 4K UHD 2160P

LANG: SPA

LOC: HERMOSILLO

Play Video

DURATION: 31"

FORMAT: 16:9 60FPS

RES: 4K UHD 2160P

LANG: SPA

LOC: HERMOSILLO

Play Video

DURATION: 26"

FORMAT: 16:9 60FPS

RES: 4K UHD 2160P

LANG: SPA

LOC: HERMOSILLO

Play Video

DURATION: 58"

FORMAT: 16:9 60FPS

RES: 4K UHD 2160P

LANG: SPA

LOC: HERMOSILLO

Play Video

DURATION: 31"

FORMAT: 16:9 60FPS

RES: 4K UHD 2160P

LANG: SPA

LOC: HERMOSILLO

Through a visual journey that addresses various units of the brand, we know the functionalities and advantages of the product. Modern spaces and bedrooms where the new X One portable air conditioner is the protagonist. Enjoy a brief and simple introduction to the new Mirage product line through a visual instruction with the main installation steps, a tool to materialize an instructional brochure in a piece of digital content.

Getting in Context.

Each new model that Mirage launches on the market offers improvements in operating modes, materials and technology that increase efficiency and savings in energy consumption. We have had the opportunity to work with this brand on several occasions, delivering a unique result for each product according to its needs.

Go to mirage.mx  for more.

PREPRODUCTION

Through a visual journey that addresses various units of the brand, we learn about the functionalities and advantages of the product, supported by digital animations.

“The look must reflect freshness, cleaness and a neat aesthetic.”

– Director Jesús Meneses
Play Video

Through a visual journey that addresses various units of the brand, we learn about the functionalities and advantages of the product

PRODUCTION

To get the clean look and neat dimensiones that To get the clean look and neat dimensiones that the brand wants to project, it was decided that Estudio Kino was the best choice when it came to the right light manipulation.

The product shot was filmed at Kino Estudio.

Cinematography

The filming is simple and minimalistic, composed of open and closed shots that portray every detail of the Mirage products. The camera movements are dynamic and agile so that you can discover the connection that exists between all the products. The lighting is soft and like on previous ads, it helps us to represent the brand in an elegant way.

BTS Gallery

Photos by @elizardwizzard

Crew

Gear

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