Through space and light we get the ultimate munchies-look for the most gigantic cookies you will ever eat.

In this piece we’ll take a look behind the scenes of Suzi’s Cookies TV Spot, from tools to creative direction. The team coordinates all the elements to get the perfect angle and shot.

How to turn a cookie-baking process into a dynamic journey.

The plans unfold sequentially to the process of making the cookies, starting with the preparation of some isolated ingredients. 

Visually stimulating moments stand out in a few shots, these shots are harmonized thanks to the sound design and rhythmic montage. The last part of the video is highlighted by delicate and subtle details of ingridients that are visually pleasing.

Getting in Context

The scouting revealed what would be the perfect set for a sensory experience. The Suzi’s Cookies factory is an orchestra of all those sounds that make our palate sweat. Falling M&Ms, crunchy walnuts and the oven’s “your food is ready” timer.
80% of the video’s foley was produced by DVL Film House.
The piece is built by a series of precious planos (?) of the process of artisanal cookie making, as well as a moving catalog of the great variety of flavors and colors.

Equipment

Choosing the Black Magic Ursa Mini Pro as the right camera for the project, we opted for placing the camera outside the conventional zenith approach to give a shot to an interesting perspective – the eye of the viewer where it accompanies, presence and experiences the meticulous process of the monchosity of a Suzi’s Cookie.
Another tools that came in handy were a Danna Dolly (Watch sec. 32-36) for a dramatic diagonal – dolly out perspective of the cookie mountain.

Lenses Guide

10 – 18 CANON, 14mm ROKINON, 21mm ZEISS, 28mm ZEISS, 35mm ZEISS, 50mm ROKINON, 85mm ZEISS, 24 – 105mm Serie L Canon

Cinematography

The cinematography of the piece is made up of completely closed shots: detail shots, extreme close-up, close-up. This to emphasize the macro detail of the ingredients, the crust of the cookies, the light on the surface of the Nutella, the cajeta, the M & Ms, the cinnamon, etc.

Script Review

EQUIPMENT

Black Magic Ursa Mini 4.6K
(Cargador Matte Box y Pila)
Tripie Benro
Danna Dolly (Tripies, Anillos y Bases de Madera)
Memoria Micro SD 128GB
2 Memorias CFast
Kit de Lentes 10 – 18 CANON, 14mm ROKINON, 21mm ZEISS, 28mm ZEISS, 35mm ZEISS, 50mm ROKINON, 85mm ZEISS, 24 – 105mm Serie L Canon
Audry Boom

CREW

Director Alan Mojica
DP Alejandro Mendivil
Producer Betty Encinas
Boom Operator Elizabeth Munguia
Art Director Elisa Otero
Editor Anel Alejandri
Macking Of Magdalena Ceja

“I want to know more!”